Strategic Public Relations and Land-Use Services

"Two Practices, One Mission"

PRM Consulting is a family-owned firm with two managing partners and two areas of specialty.

At PRM, we specialize in two distinct yet complementary areas of strategic communications — each led by a seasoned expert with decades of experience.

We can help.

Telling Your Story

Crisis, Litigation and Reputation Communications

Advocacy that Matters

Development Entitlements & Land Use Strategy

What We Do

Tanya leads PRM’s high-stakes communications practice, supporting public agencies, community associations, member organizations, and corporate clients through sensitive issues involving litigation, public scrutiny, internal crises, or complex stakeholder engagement. She brings media acumen, legal sensitivity, and a clear-eyed strategy to moments when reputation is on the line.

• Crisis Communications

• Litigation Communications

• Strategic Media Relations

• Membership Association Communications

• Stakeholder Engagement

Tanya Castaneda: Crisis, Litigation & Reputation Communications

Steve Castaneda: Development Entitlements & Land Use Strategy

Steve oversees PRM’s land use and entitlement practice, helping developers, public agencies, and institutional landowners navigate complex approval processes and stakeholder dynamics. He combines political savvy with regulatory insight to get difficult projects across the finish line.

• Land Use Entitlement Strategy

• Political & Community Outreach

• Development Communications

• Stakeholder Negotiations

• CEQA and Coastal Projects

PRM Consulting was an absolute strategic partner and a pleasure to work with. Steve Castaneda’s strategic guidance and deep understanding of land use with community engagement were instrumental in helping secure Coastal Commission approval for the Magnolia Tank Farm project.

Stephen Logan, SVP, Shopoff Realty Investments

Steve Castaneda has provided me valuable consulting services in dealing with aviation related issues in both San Diego and Mexico. He has a thorough knowledge and good insight into the political ramifications of aviation problems."

Jerry Chavkin, Former FAA Regional Administrator & Vice President of Air Operations

★★★★★

★★★★★

Your Trusted Partner

20+

25

Land-use projects completed or in the pipeline

Years in business

47

Strategic communications campaigns + projects

PRM has been an outstanding media relations partner —instrumental in building awareness and support.

Kathy Breedlove, Project Manager, Seaport San Diego

PRM's team brought professionalism, creativity, and cultural sensitivity to every detail of our event.

Melinda K. Vásquez, former Chair of the San Diego County Commission on the Status of Women and Girls

★★★★★

★★★★★

PRM is a trusted partner in strategic communications. Their team knows how to work with media and deliver messages that resonate.

Alan Pentico, CAE, Executive Director, Southern California Rental Housing Association

Tanya is obviously a phenomenal writer but, more importantly, a strategic advisor on media and public relations.

Brandy DeVelbiss Christian, Chief Executive Officer, Patriot Rail (endorsement via LinkedIn)

★★★★★

★★★★★

Our services

We are experts at working within the complex public perception and regulatory landscape of California.

Development & Entitlements

Supporting developer clients through California's complex state and local entitlement process.

Crisis Communications

Managing your company's reputation and public perception through the most challenging situations.

Reaching people through educational forums, listening sessions, your booth at local events, and door knocking.

Outreach Services

PRM has a solid understanding of land use issues as well as a superior grasp of the political considerations that are often critical to getting a project approved.

Marvin E. Howell, Director of Land Use and Planning, Lehigh Hanson Western Region

PRM puts the client first and offers superior customer service.

Ron Hughes, General Manager (Ret.), Kings County Public Transit Agency (KCAPTA)

★★★★★

★★★★★