Crisis Communication Services
Reputation Management
In the age of social media, we have seen how swiftly reputations can be damaged or destroyed. We will help you take control of a crisis through our proprietary strategies. Our clients have included companies that faced:
Major cyberattack and ransomware incidents
Being "canceled"
Misinformation campaigns
Unfair media coverage
The best thing you can do is be proactive and prepare for what's coming. By doing so, you will protect your organization from potentially damaging fallot.
We will analyze the situation and provide data to inform decision making, including reports from our proprietary news monitoring service. Based on all the facts, we will prepare a Strategic Communications Plan for you.
Litigation Communications
Are you being threatened with a lawsuit, or are you planning to file one? Get ahead of it with strategic communications planning, ideally before it goes public. Our confidential services include expertise in:
Sensitive personnel Issues
Public disclosure of criminal and civil matters
Labor relations
NIMBY opposition to development
We understand how to manage sensitive situations in which there are many factors to consider. Our understanding of the media and outsider's perspective can provide valuable insight into how litigation may be perceived by the public and how it will be covered in the media.
It is important to be strategic and align your communications with your legal strategy. Working in collaboration with you and your attorneys, we guide you on how to notify and update stakeholders, both internal and external. We can also serve as your spokesperson with the media.
Your reputation is your most important asset, but it is vulnerable to attacks from competitors, opponents and other bad actors. Often, a crisis situation involves litigation risk, as well as media attention and public scrutiny. We will help you manage the most delicate crisis communications, often in close collaboration with your attorneys.
PRM is your trusted partner to address impending or ongoing threats that could become public.
Support During Challenging Issues & Litigation
About Tanya Castaneda
Before her public relations career, Tanya worked for more than a decade as a news reporter for leading newspapers including the San Diego Union-Tribune and the Virgin Islands Daily News. Her time in the media gave her a keen appreciation for the decision-making process of editors and news producers. Over the years, she has honed the skills of persuasion to give a story its best chance of news coverage.
PRM's clients have been featured in leading media including the Los Angeles Times, the Wall Street Journal, Orange County Register, San Diego Union-Tribune, Imperial Valley Press, Desert Sun, HuffPost, The Verge/Vox Media, ABC 10News, KPBS, Fox 5 San Diego, CBS 8 San Diego, Voice of San Diego, Voice of Orange County, Univision, Televisa, El Latino, Giving Back Magazine, Times of San Diego and many hyper-local publications.
PRM also has had great success in placing clients in trade publications read by decision-makers in the development, construction, real estate, agriculture, water/energy efficiency, and transportation industries. Examples include Development Magazine, CoStar News, Port Strategy, the Capital Press, Construction Dive, Engineering News and Record, and Heavy Lift and Project Forwarding International.
"A lawsuit is always our last resort, but our Board decided it was time to take action. PRM made sure our case was seen for what it was: standing up for the public’s interest."
Executive at a public agency
“We are constantly targeted by some people who don't like our business. They even created a very negative Wikipedia page about us. PRM helped us fight the rumors and misinformation."
Owner of an agricultural business
★★★★★
★★★★★
PRM Results™
At PRM Consulting, we believe strategic communications should be judged not just by effort, but by impact. That’s why we prioritize accountability, transparency, and tangible ROI in every engagement. From media coverage and social metrics to community feedback and stakeholder outcomes, we track what matters—and we share it with our clients through clear, actionable reporting. Our commitment to results isn’t an afterthought—it’s built into everything we do.
“PRM stepped in immediately, helping us communicate with the public in a way that was firm but not defensive. Their guidance helped us avoid escalation and earned us praise from our constituents.”
“The public was shocked when our founder admitted wrongdoing. PRM managed the headlines, social backlash, and internal panic – helping us shift the narrative."
Senior communications officer at a national consumer brand
★★★★★
★★★★★
Executive at a public agency after employee misconduct went viral on TikTok
Your Trusted Representative
Do you need a trusted voice representing your organization?
Whether you're facing a high-profile issue, a media inquiry, or a need to build visibility, PRM can serve as your official spokesperson—confidently, clearly, and with credibility. We deliver your key messages with professionalism and consistency, so your story is told the right way, every time.
Ask us about spokesperson services for:
Press conferences and media interviews
Public hearings and government meetings
Community presentations
Crisis communications and rapid response
Media Training
Do your spokespeople feel confident in front of a camera, or are they caught off guard?
PRM offers customized media training to help your leaders speak with clarity, composure, and impact. We give you actionable tools and practical strategies to stay on message, handle tough questions, and represent your organization at its best.
Ask us about media training tailored for:
Television, radio, and podcast interviews
Press conferences and public speaking
Crisis communications and high-stakes moments
Virtual meetings and live-streamed events
Media Relations Services
Is your organization ready for the spotlight?
Are you shaping your story, or letting others tell it for you? Do you have a plan for when the media calls, or when you need to proactively reach reporters? Are you building relationships with journalists who influence your reputation?
We can help you with strategic media outreach, message development, and earned media campaigns that build trust—and protect it when it matters most.
Your story deserves to be told.
Your trusted partner.
Expert land use, entitlements, public relations and community engagement services.
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