Your Trusted Representative
Do you need a trusted voice representing your organization?
Whether you're facing a high-profile issue, a media inquiry, or a need to build visibility, PRM can serve as your official spokesperson—confidently, clearly, and with credibility. We deliver your key messages with professionalism and consistency, so your story is told the right way, every time.
Ask us about spokesperson services for:
Press conferences and media interviews
Public hearings and government meetings
Community presentations
Crisis communications and rapid response
Media Training
Do your spokespeople feel confident in front of a camera, or are they caught off guard?
PRM offers customized media training to help your leaders speak with clarity, composure, and impact. We give you actionable tools and practical strategies to stay on message, handle tough questions, and represent your organization at its best.
Ask us about media training tailored for:
Television, radio, and podcast interviews
Press conferences and public speaking
Crisis communications and high-stakes moments
Virtual meetings and live-streamed events
Media Relations Services
Is your organization ready for the spotlight?
Are you shaping your story, or letting others tell it for you? Do you have a plan for when the media calls, or when you need to proactively reach reporters? Are you building relationships with journalists who influence your reputation?
We can help you with strategic media outreach, message development, and earned media campaigns that build trust—and protect it when it matters most.
Your story deserves to be told.
PRM has been an outstanding media relations partner —instrumental in building awareness and support.
Kathy Breedlove, Project Manager, Seaport San Diego
PRM's team brought professionalism, creativity, and cultural sensitivity to every detail of our event.
Melinda K. Vásquez, former Chair of the San Diego County Commission on the Status of Women and Girls
★★★★★
★★★★★
About Tanya Castaneda
Before her public relations career, Tanya worked for more than a decade as a news reporter for leading newspapers including the San Diego Union-Tribune and the Virgin Islands Daily News. Her time in the media gave her a keen appreciation for the decision-making process of editors and news producers. Over the years, she has honed the skills of persuasion to give a story its best chance of news coverage.
PRM's clients have been featured in leading media including the Los Angeles Times, the Wall Street Journal, Orange County Register, San Diego Union-Tribune, Imperial Valley Press, Desert Sun, HuffPost, The Verge/Vox Media, ABC 10News, KPBS, Fox 5 San Diego, CBS 8 San Diego, Voice of San Diego, Voice of Orange County, Univision, Televisa, El Latino, Giving Back Magazine, Times of San Diego and many hyper-local publications.
PRM also has had great success in placing clients in trade publications read by decision-makers in the development, construction, real estate, agriculture, water/energy efficiency, and transportation industries. Examples include Development Magazine, CoStar News, Port Strategy, the Capital Press, Construction Dive, Engineering News and Record, and Heavy Lift and Project Forwarding International.
The Art and Science of Great News Coverage
These days, having a great story isn’t enough – you need to be media-ready.
Getting meaningful press coverage takes more than luck. It requires strategy, preparation, and precision. PRM blends the art of storytelling with the science of media outreach to deliver results that matter.
We start by turning your message into a compelling, data-backed pitch. Then, using carefully cultivated relationships and industry-leading tools, we identify the right journalists and outlets to engage. From there, it’s about timing, delivery, and tone. Tanya and the PRM team know exactly how and when to reach out.
Once interest is secured, that’s when the real work begins. The PRM team is known for their meticulous support of journalists, especially on complex or sensitive topics. We make sure every reporter has exactly what they need – on time, every time – to tell your story accurately and powerfully.
That’s how you turn a strong idea into high-impact, high-value media coverage.
Your trusted partner.
Expert land use, entitlements, public relations and community engagement services.
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