Your Trusted Representative
Do you need a trusted voice representing your organization?
Whether you're facing a high-profile issue, a media inquiry, or a need to build visibility, PRM can serve as your official spokesperson—confidently, clearly, and with credibility. We deliver your key messages with professionalism and consistency, so your story is told the right way, every time.
Ask us about spokesperson services for:
Press conferences and media interviews
Public hearings and government meetings
Community presentations
Crisis communications and rapid response
Media Training
Do your spokespeople feel confident in front of a camera, or are they caught off guard?
PRM offers customized media training to help your leaders speak with clarity, composure, and impact. We give you actionable tools and practical strategies to stay on message, handle tough questions, and represent your organization at its best.
Ask us about media training tailored for:
Television, radio, and podcast interviews
Press conferences and public speaking
Crisis communications and high-stakes moments
Virtual meetings and live-streamed events
Community Associations & Member Organizations
PRM helps community associations and member organizations communicate with clarity, credibility, and confidence – both internally and externally.
We understand the unique dynamics of membership associations, where effective communication can shape engagement, trust, and influence. From business coalitions to large homeowner associations, we partner with established associations that have significant reach or complex issues to manage.
Our work goes far beyond the typical newsletter. PRM provides full-spectrum communications support from relevant updates and media relations to member engagement around large infrastructure projects, development proposals, and sensitive organizational matters. When needed, we provide proven crisis communications expertise to guide the response and protect your brand.
With deep experience working directly with Boards and executive teams, we help organizations put their best foot forward. Together, we can ensure that members, the media, and the public get the right message at the right time.
Think beyond the newsletter.
PRM is a trusted partner in strategic communications. Their team knows how to work with media and deliver messages that resonate.
Alan Pentico, CAE, Executive Director, Southern California Rental Housing Association
Tanya is obviously a phenomenal writer but, more importantly, a strategic advisor on media and public relations.
Brandy DeVelbiss Christian, Chief Executive Officer, Patriot Rail (endorsement via LinkedIn)
★★★★★
★★★★★
About Tanya Castaneda
Before her public relations career, Tanya worked for more than a decade as a news reporter for leading newspapers including the San Diego Union-Tribune and the Virgin Islands Daily News. Her time in the media gave her a keen appreciation for the decision-making process of editors and news producers. Over the years, she has honed the skills of persuasion to give a story its best chance of news coverage.
PRM's clients have been featured in leading media including the Los Angeles Times, the Wall Street Journal, Orange County Register, San Diego Union-Tribune, Imperial Valley Press, Desert Sun, HuffPost, The Verge/Vox Media, ABC 10News, KPBS, Fox 5 San Diego, CBS 8 San Diego, Voice of San Diego, Voice of Orange County, Univision, Televisa, El Latino, Giving Back Magazine, Times of San Diego and many hyper-local publications.
PRM also has had great success in placing clients in trade publications read by decision-makers in the development, construction, real estate, agriculture, water/energy efficiency, and transportation industries. Examples include Development Magazine, CoStar News, Port Strategy, the Capital Press, Construction Dive, Engineering News and Record, and Heavy Lift and Project Forwarding International.
PRM has been an outstanding media relations partner —instrumental in building awareness and support.
Kathy Breedlove, Project Manager, Seaport San Diego
PRM's team brought professionalism, creativity, and cultural sensitivity to every detail of our event.
Melinda K. Vásquez, former Chair of the San Diego County Commission on the Status of Women and Girls
★★★★★
★★★★★
PRM Results™
At PRM Consulting, we believe strategic communications should be judged not just by effort, but by impact. That’s why we prioritize accountability, transparency, and tangible ROI in every engagement. From media coverage and social metrics to community feedback and stakeholder outcomes, we track what matters—and we share it with our clients through clear, actionable reporting. Our commitment to results isn’t an afterthought—it’s built into everything we do.
“PRM stepped in immediately, helping us communicate with the public in a way that was firm but not defensive. Their guidance helped us avoid escalation and earned us praise from our constituents.”
“The public was shocked when our founder admitted wrongdoing. PRM managed the headlines, social backlash, and internal panic – helping us shift the narrative."
Senior communications officer at a national consumer brand
★★★★★
★★★★★
Executive at a public agency after employee misconduct went viral on TikTok
The Art and Science of Great News Coverage
These days, having a great story isn’t enough – you need to be media-ready.
Getting meaningful press coverage takes more than luck. It requires strategy, preparation, and precision. PRM blends the art of storytelling with the science of media outreach to deliver results that matter.
We start by turning your message into a compelling, data-backed pitch. Then, using carefully cultivated relationships and industry-leading tools, we identify the right journalists and outlets to engage. From there, it’s about timing, delivery, and tone. Tanya and the PRM team know exactly how and when to reach out.
Once interest is secured, that’s when the real work begins. The PRM team is known for their meticulous support of journalists, especially on complex or sensitive topics. We make sure every reporter has exactly what they need – on time, every time – to tell your story accurately and powerfully.
That’s how you turn a strong idea into high-impact, high-value media coverage.
"A lawsuit is always our last resort, but our Board decided it was time to take action. PRM made sure our case was seen for what it was: standing up for the public’s interest."
Executive at a public agency
“We are constantly targeted by some people who don't like our business. They even created a very negative Wikipedia page about us. PRM helped us fight the rumors and misinformation."
Owner of an agricultural business
★★★★★
★★★★★
Your trusted partner.
Expert land use, entitlements, public relations and community engagement services.
© 2025. All rights reserved.